
Welcome to the .luxe Standard
The first open, Top-Level Domain specifically created to combine Ethereum blockchain innovation and security with meaningful, easy-to-use .luxe names – the .luxe standard that "lets you exchange easily".
No more unintelligible, 42-character hashes – just easy-to-remember .luxe words of your choice that resolve both on the World Wide Web and Ethereum blockchain.
How do Ethereum and .luxe Domain Names Work Together
.luxe is the first top-level domain that is fully compatible with the Ethereum Name Service. This means .luxe names can both resolve over the World Wide Web like any traditional domain name but also be securely associated to the Ethereum blockchain item of the users choice so that name.luxe can be paired with 0x32a4c9fa3d46ab6e87f… - no technical wizardry required.
Two worlds with one, easy-to-remember .luxe name!
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Blockchain
From the millions of consumers who already have Ethereum wallets to developers and major corporates developing blockchain projects – all can benefit by replacing cumbersome 42 character identifiers with memorable, user-friendly .luxe names that people can put their trust in.
Transacting with helen.luxe or sending tokens to safestore.luxe is a whole lot easier and assuring to everyone! -
Web
.luxe names also work on the web just like traditional domain names on websites, email, FTP, blogs, etc.
One .luxe name works in both places – domain name systems AND Blockchain!

It's super easy...
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Step One
Register a .luxe domain name like helen.luxe or safestore.luxe
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Step Two
Associate the domain name to an existing 42-character Ethereum identifier. Ethereum enabled registrars have already integrated this functionality so all you have to do is add your Ethereum public identifier.

You can associate a .luxe name to whatever you want –
smart contracts, wallets, decentralized apps, etc.
What makes .luxe different?
.luxe has been designed to support the most advanced blockchain platform, Ethereum – to deliver more functionality and greater ease-of-use for:

Developers
Easy-to-generate blockchain secured addresses to support new and existing Decentralized Applications (DApps)



Entrepreneurs & Corporates
Memorable blockchain addresses to operate their business more securely

Crypto Holders
Easy-to-remember public key addresses for cryptocurrency wallets makes transferring tokens easy.

Who is a .luxe web address for?
Users who believe that innovation, trust and security on the Internet should go hand-in-hand
Simple, readable names are important to users when conducting a transaction including
smart contracts, DApps, wallets, etc.
Why is enabling blockchain for my .luxe web address important?
Easy-to-remember terms associated with users allows for easy interactions - transferring assets or engaging with an entertaining DApp
Simple readable names – "bill.luxe" instead of "Ox6f432c…". All major Ethereum based wallets are supported: im Token, My Crypto, My Ether Wallet, Mist, Cipher, Leth, Status, Meta Mask
Easy, memorable names instead of 42-character hashes
Need we say more…
.luxe ecosystem
tokens into wallet
(to make transactions)
another wallet
or exchange
EXCHANGE
& private keys
- Decentralized Apps (DApps)
- Wallets
- Digital Collectibles
- Smart Contract
- Identity Protection
- Other existing & future innovations
- Website
- FTP
- Etc.
registrar and register .luxe name
When and how do I get my .luxe?
.luxe names can be purchased from a list of registrars around the globe.
Dates and times are listed below.
Learn more.
Premium Names
Short, memorable, words that have a high-level of search volume are referred to as premium names. Often, they are words associated with products, services, locations or industries which receive a lot of organic traffic so less money is spent on advertising.
Pricing on premium names are higher than regular names but vary depending on the name. Most of our registrar partners that automatically provide you with the premium price and all .luxe domain names will renew at regular registration prices – i.e. the premium price is a one-time only registration price and does not require or the initial registration.
Please contact us for pricing or to check if we have already reserved the name for you